We are talking about development here. So, a question you could ask yourself is: ‘What do I want to develop?’.
In many companies it’s all about ‘more sales’.
Imagine that it is actually about an increase of sales and turnover. What effect can you expect on the demand for production?
Logically this will increase as well, right? And might this affect quality? More production, another method of keeping accounts, perhaps new knowledge, different machines etc. are examples of internal changes due to more sales.
And all of this needs to be managed.
In my opinion, all of it together is business development. Even though the idea generally begins with more sales and turnover, the whole organization needs to be developed in order to be successful.